Reputation Management: Several Manageable Things You Can Do To Enhance Your Company Online
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Reputation Management Best Practices
If you do not have in place an effective system in place to monitor how your company is regarded online then a sensible initial step will be to do a simple audit. Do a Google Search for your company name + reviews. Did you find any reviews which were not responded to? In that case you just found an important opportunity. All reviews ought to have a reply, both the good and the bad. If you discovered a review without a response what web site was it on? Was it a site you are not familiar with? If so that makes sense. I hope that you know to keep close track of the most familiar review sites like Yelp and Google. Do the Google search mentioned above at regular intervals to locate places where sites allow reviews that you are unfamiliar with. Once you find the new review websites keep an eye on them going forward.
An additional tactic to use in endeavors to monitor your reputation is Google Alerts. Set up an alert to keep track of mentions of your brand and this will assist monitor what is actually being said about your business on the internet.
It is advisable to monitor industry specific review sites that are pertinent to your enterprise. For instance, Home Advisor and Angie’s List are important for the home services industry.
Here is a suggestion from the reputation management consultants at Gishmo Marketing Solutions, definitely promote all the positive reviews and testimonials you discover online. How do you do that? Share them on your social media accounts such as Facebook, LinkedIn and Twitter. To take your promotional effort up a notch generate links to the favorable reviews. To illustrate, when you create a post on your blog or social media page that is on point to the review, hyperlink a relevant phrase in the post to the review.
Hyperlinks to the review send signals to the search engines like Google that the review is important. And review pages are able to rank well in search engines. Here is an example search conducted from Nashville for Lee Company, an HVAC service business. All the results are from websites that allow users to post reviews.