Reputation Management: Several Practical Things To Try To Elevate Your Business Online
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Reputation Management Best Practices
If you do not have in place an effective process in place to monitor how your company is regarded on the internet then a smart initial step will be to do a simple audit. Do a Google Search for your business name + reviews. Did you discover any reviews which were not responded to? If so you just found a significant opportunity. All reviews ought to have a response, both the good along with the bad. In the event you discovered a review without a response what site was it on? Was it a site you are unaware of? In that case that makes sense. I hope that you know to keep close track of the most popular review sites such as Yelp and Google. Do the Google search noted above periodically to locate places where sites allow reviews that you are unfamiliar with. When you find the new review websites keep an eye on them going forward.
An extra tool to use in efforts to monitor your reputation is Google Alerts. Put in place an alert to keep track of mentions of your brand and this will assist monitor what is actually being posted about your company online.
Make sure you keep track of industry specific review sites that are pertinent to your organization. For instance, Home Advisor and Angie’s List are very important for the home services industry.
Consider this word of advice from the reputation management consultants at Gishmo Marketing Solutions, definitely promote all the positive reviews you discover online. Exactly how do you do that? Share them on your social media accounts such as Facebook, LinkedIn and Twitter. To take your promotional effort up a notch construct links to the positive reviews. To illustrate, as you create a post on your company blog or social media site that is on point to the review, hyperlink a relevant phrase in the post to the review.
Links to the review send signals to the search engines that the review is important. And review pages can rank in search engines. Here is an example search done from Nashville for Lee Company, an HVAC service company. All the results are from sites that enable people to post reviews.